Project Loud is coming – Keep calm

LVMH and Rihanna to launch a Luxury Fashion Brand project

The first details about the luxury fashion line that Rihanna is launching with LVMH are emerging. She is investing her own money, close to €30 million, to keep 49,99% of the joint venture shares.

She hired people from Louis Vuitton and Celine to help her. Furthermore, the president of the new company,  Jean Baptiste Voisin comes from LVMH. Riri’s lifestyle brand is called Project Loud.

It will include ready to wear for men, women and children, footwear, leather goods and athleisure.

To be continued…