Heaven Gaia (Gaiyacs) Ying XIONG’s Ready-to-wear collection SS20
蓋婭傳說 / An aerial and epic collection, between tradition and modernity
Heaven GAIA Spring/Summer 2020 RTW collection – Paris
WATCH HEAVEN GAIA’S TEASER :
Paris sept 30th, 3pm at Petit Palais, Paris – France
Heaven Gaia, Mrs Ying Xiong’s famous brand, presents today its new ready-to-wear collection for spring-summer 2020 in Paris at the Petit Palais, close to the avenue des Champs Elysées.
At 15:00 on September 30, 2019, Paris time, the Chinese haute couture brand “HEAVEN GAIA” was successfully held in the Small Palace in Paris. This is the fourth time that HEAVEN GAIA has released its brand on the official calendar of Paris Fashion Week.
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The representatives of UNESCO, the French Ministry of Culture, the Chinese Embassy in France, members of the French Parliament, the representatives of the Paris Cultural Center in China and other international guests have done the great honor to be present and to attend the fashion show.
Towards the creation of a new capital of fashion in… China
This year, the HEAVEN GAIA 2020 show for the Spring-Summer collection was divided into two parts. The first part, titled “Flying Like the Wild Goose,” was a quintessence of China, an opera on the Parisian stage. This representation was an original and prodigious icon of the Chinese fashion industry. The brand ambassador GAIA, a famous Chinese singer, Huo Zun, was wearing a garment from the new men’s collection spreading the charm and oriental elegance on the world fashion scene.
The second act called “Just Like the Dragon” mingled the concept of high fashion clothing and a high-quality ready-to-wear. This scene has unveiled a fairy couture parade, fusing Chinese culture with a contemporary style of dress.
Famous chinese singer HUO-ZUN 霍尊 on the catwalk
This big show, in one of the most beautiful places of the capital Paris, had for theme “Rhyme, dream of the life“. It included various elements of Chinese opera as the main source of inspiration, also blending traditional Chinese culture and transformed and magnified fashion means to describe the life of a dream.
On the Small Palace podium, the traditional Chinese legend was reproduced. Spectators were led to discover the beauty and glamor of Chinese clothing mixed with Chinese poetry. Ms. Xiong Ying, the founder of the brand, has achieved remarkable results thanks to her passion and attachment to Chinese culture.
Since its creation, the brand “HEAVEN GAIA” has been committed to transpose traditional Chinese culture into a unique aesthetic of clothing, focused on research and development, each piece of clothing being selected from different materials. An advanced know-how combined with a meticulous and meticulous production allows to reach the excellence by mixing the subtle of the Chinese design and the know-how of the Chinese manufacture.
Many aspects of traditional Chinese culture have been incorporated into the collection: at the crossroads between tradition and modernity, a harmony of vision and sound mixing culture, art and innovation.
Heaven Gaia’s legendary high-quality ready-to-wear inherits a century of quality and ingenuity, combined with Chinese classical art culture, and Western-style three-dimensional tailoring technology, so that every piece of gorgeous garments seems to tell the story of thousands of years. (read more about Heaven Gaia).
HEAVEN GAIA SS20 – FULL SHOW
PR OFFICE :
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Office : +33 (0) 9 80 41 13 15
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PEOPLE – GUESTS – ATTENDEES
Runway show Photo gallery
Heaven Gaia Backstage
Heaven GAIA’s Casting Call for Womenswear SS20 Paris
Watch also : Heaven GAIA, video of the previous show
About Heaven GAIA – GAIYACS :
Founder and Chief Designer of fashion brand “Heaven Gaia”, Xiong Ying, is a leading designer of contemporary Chinese fashion. She led Heaven Gaia to the status of leading Chinese haute couture brand and participated Paris Fashion Week, gaining accolades such as “Brand of Most Valuable Growth in the industry”, “Brand of Fashion Pioneer” and “Chinese Designer of the Year”.
Based on traditional Chinese costumes and contemporary art, the fashion brand “Heaven Gaia” devotes itself to the transmission of Chinese aesthetics and exquisite techniques into creative expressions. Heaven Gaia integrates the appreciation of mother nature into its brand philosophy, while realizing a perfect combination of traditional art and western technique. The brand aesthetic is at the same time restrained and grandiose.
Heaven Gaia offers high quality clothes inherited from the Chinese clothing culture and its traditional design and production processes. The label comes from Gaiya Legend Apparel Design Co, a company founded in 2013 in Beijing, committed to the research and development of innovative clothing and bringing together designers and traditional Chinese artisans, according to the site of the brand.