ZUHAT

Lubovi – Moscow Fashion Week

Lubovi Moscow Fashion Week / Moscow Fashion RU

Discover Lubovi collection as seen during Moscow Fashion Week 2022 Lubovi Full Show
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This emerging brand led by designer Zuhat Asekova adheres to modest fashion guidelines. The designer makes garments that cover the bodies all over but for hands and facial contours. At the same time, many models feature functional and well-considered solutions that can be used as independent combinations and long-sleeve dresses. This season, the collection was a new take on the cultural heritage – it seemed to refer to Vietnamese high slit tunics, Japanese kimonos, and Caucasian traditional garments that inherit Asian motives thanks to geographical proximity. Deconstruction-like elements combined with traditional keynotes was the designer’s meditation about contemporaneity and old times connected. Pinafore dresses with fine shoulder straps were presented worn over dresses, skirts were cut from altered pants, blouses and so many more elements featured silk organza. The choice of monochrome hues, metallic gloss, laconic elements like stripes or bows emphasized that modesty can be attractive.