YANA BESFAMILNAYA SS 22 RTW Collection

YANA BESFAMILNAYA SS 2022 Ready-to-wear

Discover YANA BESFAMILNAYA SS22 RTW latest collection.

As seen during Mercedes-Benz Fashion Week #43

Day 5 – october 23. 2021

This brand brought a digital presentation that looked like the breaking news that the designers were willing to share. Travel of any scale is closely related to transformation. And for YB girl, all life is a journey with all that it implies. In the new collection, the main characters of the brand are able to transform reality. They are not embarrassed by the closed borders and the lack of wings on the plane – they explore the space and their capabilities. The shooting took place in the Perm Aviation Museum, which was opened by an enthusiast who was engaged in scrap metal and dreamed of connecting his life with airplanes. It was very important for the brand to emphasize the place of its birth and the starting point – the city of Perm. Every item in the travel collection has a pocket that can hold everything from your boarding pass to a soothing glass. Now it’s not scary to forget all the most important things in your favorite pants, because you can unfasten a pocket from them and make a jacket, sweatshirt and even a dress loved.