WHO I AM F/W20 MBFW Russia april 2020
Mercedes-Benz Fashion Week Russia Fall Winter 2020
WHO I AM FW20 Collection – april 2020
The WHO I AM project, started in 2013 by Jacob Yakubov is a multifunctional art project that comprises an art space, a jewelry and fashion brand and a production facility.
The WHO I AM manifesto proclaims ethical, slow fashion and conscious consumption first and foremost, with a focus on individualism, minimalism and classic silhouettes.
The brand presents its fully handmade collection in the oldest Moscow-based concept store, LEFORM. Titled BALANCE, the collection included men’s and women’s woolen suits, long sleeves, turtlenecks, sweatshirts, trousers, as well as every day and evening gowns.
A wide range of outerwear is available: down jackets, raincoats, bomber jackets, and overcoats. The designers also offered several interpretations of the classic white shirt. Particular attention was paid to sport-style pieces: hoodies, sweatshirts, and trousers for comfortable flights, sport activities, and meditation.
The authentic WHO I AM spirit is still present in the collection, but the designers have abandoned the extremely precise and sophisticated designs in favor of comfort and variety.
Their garments have become more affordable, while the quality of materials is as high as before.
This new collection presented a meditation in silver and dark hues, with high-waisted silhouettes, palazzo trousers, wide-cut jackets and vests, and comfy outerwear.
WHO I AM FW 2020/21 Photos MBFW Russia
About Mercedes-Benz Fashion Week Russia – MBFW Russia
Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. (read more)
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