MADFRENZY F/W 20 MBFW Russia april 2020
Mercedes-Benz Fashion Week Russia Fall Winter 2020
MADFRENZY FW20 Collection – april 2020
This conceptual brand, founded in 2017 by Vadim Neumeykov and Vsevolod Olenin, and inspired by its creators’ childhood spent on military bases, presented a special collection titled Taiga, named after Russia’s native biome.
Its diverse flora and fauna, connecting with industrialization sites in the very heart of Russia, is the basis for design. Outerwear pieces were inspired by the aesthetics of blue-collar workers in the Siberian region.
This interlocking of two very different subjects resulted in a collection of universal clothing with bright graphic highlights matching the Spring/Summer season.
Shown as a short movie, the MADFRENZY team presented a video lookbook of mostly outerwear pieces.
MADFRENZY Photos FW 2020/21 MBFW Russia
About Mercedes-Benz Fashion Week Russia – MBFW Russia
Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. (read more)
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