Prada is turning a corner. The Italian institution reported last week 2018′ revenues of €3.14 billion, up 3%. It is the first time that the company has achieved revenue growth in 4 years. Prada is benefiting from its strategic shift 2 years ago to focus on store renovation, new products and online sales. Net profits of €205 million is still down 17.6%, but the CEO Patrizio Bertelli is trying to improve margins. Prada is scrapping end of winter and summer discounts.