ASOMATAV FW20 MBFW Russia
Mercedes-Benz Fashion Week Russia Fall winter 2020
ASOMATAV F/W20 Collection
A Georgian brand was up next, named after the ancient Georgian script asomatavruli. In its new SS20 collection this young brand explores and praises the Georgian ingenuity, character and legacy.
The creative director of the brand, Natia Gvenetadze, a lawyer and a graduate of Instituto Marangoni Miami and the British Higher School of Art and Design, showed us a tender short campaign film, with models in strict black suits and dresses of pleated fabric, all very reminiscent of traditional Georgian women’s fashions.
Ostentatiously austere lines of men’s cherkesska and delicately womanly qartulis were reflected by Natia Gvenetadze in her new shapes of elegant dresses, jackets, and trousers.
The ASOMATAV heroine stands on her grounds as firmly as men and wears cape blouses, which resemble manly cloaks. Their looks are complemented with flared high-waisted front-slit trousers. The highlight of this new collection was ASOMATAV’s unique traditional print.
About Mercedes-Benz Fashion Week Russia – MBFW Russia
Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. (read more)
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