With the creation of runway shows, runway modeling took off with the establishment of agencies and professional modeling careers.

Before professional agencies, fashion houses that runway shows often had their own in house models who would specifically be fitted and costumes for each show.

By having in house models to present the clothes for runway, the fashion houses could ensure that the clothing was perfectly altered for presentation and bound to sell.

However, as the demand for models grew, the modeling agency was established to represent runway models.

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