AKHMADULLINA

AKHMADULLINA presented their special collection at Moskvoretskaya Embankment in Zaryadye Park. Alyona Akhmadullina – founder of the brand – referred to her favorite subject, the Russian costume, aiming to integrate tradition into everyday life. The designer used traditional cuts and typical decorations in her looks, but presented them at a different angle. The keynote of the collection was the traditional Russian extensiveness. Alyona hypertrophied it and presented airy silhouetted with somber pastel hues and caramel-colored embroidery. Floral motives from old times were arranged in pixels and made with a contemporary method – 3D embroidery with one-colored thread. Extensiveness was accompanied by quilting and stitching – in quilted jackets, suits, and fur coats.