Luxury group Kering goes Fur free
Kering has taken the decision to stop using animal fur.
#KeringForSustainability #FurFree
“When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general.”
Starting from the Fall 2022 collections, none of the Group’s Houses will be using fur.
Starting with Gucci in 2017, all the Group’s Houses, notably @balenciaga, Bottega Veneta, @alexandermcqueen, @brioni_official and @ysl, have progressively decided to take this step.
In 2019, Kering formalized and published a set of animal welfare standards that will continue to be applied, as they concern other animal fibers and materials.
Chanel and Prada also announced they would halt the use of fur, making announcements in 2018 and 2019 respectively…
More about Fur free :
In June 2021, Israel became the world’s first country to prohibit the sales of fur. The ban will become effective by the end of 2021.
In 2020 a fur sales ban passed in Wellesley, Massachusetts becoming the first town outside of California to make the sales of fur products illegal. And in June 2021, Weston became the second town in Massachusetts to end fur sales.
In October 2019, the State of California became the first state in the US to ban fur sales. The statewide legislation prohibits the sales and production of new fur items starting 2023.
In September 2018, the Los Angeles City Council voted unanimously to ban fur sales. The fur trade ban went into effect in 2021.
San Francisco passed its fur sales ban in March 2018, making it the third U.S. city to prohibit fur sales.
In March 2018, Berkeley became the second US city to ban the sales of fur products.
West Hollywood is the first city in the world that decided to ban the sales of fur in 2011. The ban came into force in 2013, when the value of fur sales in West-Hollywood was estimated at two million dollars annually.
(Source Fur free alliance)
About DN-MAG Fashion professionals
