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Novaya F/W 20 MBFW Russia april 2020

Mercedes-Benz Fashion Week Russia Fall Winter 2020/21

Novaya FW20 Collection – april 2020

 

An independent brand started by Olga Golubeva, NOVAYA was born in St. Petersburg in 2011.

According to the traditions of the brand, during the creation of the Fall/Winter 2020-2021 collection Olga used an extensive assortment of hues: glossy black, beige, deep green, and shades of red.

Showcasing her new collection within a flyby of large megapolises – from Paris to Seoul to her native St. Petersburg, Golubeva strived for technological performance and ultimate comfort, using top quality fabrics like dense cotton, light but strong nylon, high-tech netting, and shape-memory polyester.

There have been some additions in the form of functional details, too: voluminous pockets, long thumbhole cuffs, neck fasteners, and sleeve length adjustment lapels.

Playing with the normcore vibes of modern Balenciaga, the new Novaya collection was a definite choice for the Fall of 2020.

 

 

 

 

 

About Mercedes-Benz Fashion Week Russia – MBFW Russia

Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. (read more)

 

About DN MAG Fashion Professionals

DN-MAG.COM creates and publishes professional digital content covering innovations, trends and events related to the global fashion ecosystem. We combine talents, creativity and technologies within the same universe. (read more)

 

 

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