OPHELICA FW20 MBFW Russia
Mercedes-Benz Fashion Week Russia Fall winter 2020
OPHELICA F/W 20 Collection
Another younger brand from Moscow, ophelica is the brainchild of Regina Turbina, who started the company in 2019. It became the first Russian brand to officially retail virtual clothing, inspired, as you can probably tell, by Shakespeare’s Ophelia and the ideas on how she would fare in the 21st century.
Brand’s capsule, composed of nineteen unique digital prints, brought many ideas from the ancient past into the present – and well beyond. Timelines are intertwined within these virtual garments, with symbols pointing us to the inevitability of fate and the flow of time: a spying mirror, a skull, flowers of life, ancient jewelry and coins.
The patterns stayed simple, with silver, black and white arranged in geometric, chess-like patterns. Wide skirts, ribbonned trousers and semi-transparent tops of black tulle created a sort of Alice-in-Wonderland feel to the whole thing.
This unique presentation showed real garments alongside the digital designs, bringing, for the first time, the idea and the result together into a harmony.
About Mercedes-Benz Fashion Week Russia – MBFW Russia
Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. (read more)
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