M Missoni x Pure Beauty

Italian luxury brand Missoni has teamed up with Californian cannabis brand Pure Beauty for a collaboration on THC-containing cannabis cigarettes. Launched at M Missoni’s show on February 4 in Los Angeles, the pre-rolled smokes’ packaging features Missoni’s iconic zigzag pattern and Pure Beauty’s signature eyes emoji. M Missoni x Pure Beauty will be available at select Californian dispensaries for a limited time.

Founded in 2017, Pure Beauty is an L.A.-based cannabis brand with sustainable and progressive messaging, committed to low-resource cultivation and championing criminal justice reform by working with post-incarcerated populations to help reduce rates of recidivism.