Ari HOFFMAN is getting CEO role at Ted BAKER

Ari Hoffman, a longtime industry executive, has been named to the newly created role of North American CEO at Ted Baker, where he will oversee the British brand’s second largest market. Hoffman mostly recently served as Scotch & Soda’s US CEO and the US president and CEO of Benetton prior to that.

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His CV also includes stints at Gant, YSL, Christian Lacroix and Lacoste. He will start his new role in December.