And the new Top brand on demand is…

The biannual Lyst ranking of the world’s most influential and searched for brands in the last six months has been released and Gucci now holds the top spot, dethroning Off-White for the position, which is now number two. It’s the fifth time in two years that Gucci has been number one on the list. Completing the top five are, in descending order: Balenciaga, Valentino and Prada.