The Q1 2019 numbers released by H&M

The fast-fashion chain H&M is finally rebounding

The Q1 2019 numbers released by H&M on Friday seem to indicate that the fast-fashion chain is finally rebounding from its lackluster performance of late and seeing results from its plan to reduce discounting and invest more in e-commerce. Although pretax profit dropped for the seventh quarter in a row to 803 million Swedish kronor ($86.4 million), it was ahead of analysts’ expectations of SEK525 million. In addition, net sales rose 10 percent.

H&M shares rose nearly 16 percent in wake of the announcement.