Boohoo acquired MissPap

Boohoo Fast growing British online platform acquired MissPap

M&A -Fast growing British online platform Boohoo Group has acquired the brand name and intellectual property of online womenswear retailer MissPap, which was about to liquidate.

The purchase price has not been disclosed. Four-year-old MissPap will be integrated into Boohoo’s portfolio of digital fashion retailers, including its namesake Boohoo as well as PrettyLittleThing and NastyGal.