Measure

Zainab Saidulaeva, the brand designer, has always been experimenting with cultural codes in her collections. This time, she found inspiration in the cultural heritage of Dagestan and Russian peasantry traditions, demonstrated in Richelieu embroidery.

The color palette of the collection comprised cream and pastel hues, and trouser suits, flowing maxi skirts and jackets were accompanied by a reconsidered traditional shepherd’s cloak from Dagestan.

The keynotes of the collection were embroidered pieces – all of them were based on vintage napkins and thus were unique. The most common accessory used in the collection was balaclava.