Sonia Rykiel reborn with Eric and Michael Dayan.

The Sonia Rykiel label, which was liquidated by a French court in July, is coming back from the dead.

Eric and Michael Dayan, the founders of online shopping club Showroom Privé, have purchased the brand’s trademark rights, stock and archive and have vowed to relaunch  it in 2020.

They will reintroduce the legendary French brand, founded in 1968, in France and internationally.