Prada goes into fine jewelry business

A fine jewelry collection to be launched by Prada

This month, Prada is going to launch a fine jewelry collection featuring bracelets, necklaces and earrings. Retailing through Prada’s own stores and webshop for €580 to €4000, the line includes whimsical pieces shaped like robots, guitars and roses. The initiative follows similar launches by luxury competitors including Kering’s Gucci and LVMH’s Gabriela Hearst