Sunday, February 16, 2020

Ted Baker interim with Michael Bastian

The job changes continue at Ted Baker in the wake of founder Ray Kelvin’s resignation last year and its faltering business performance.

Now American menswear designer Michael Bastian has been named as interim creative director. The job reunites him with Ari Hoffman, the brand’s new North American CEO who came aboard in December.

The two previously worked together when Hoffman helmed Gant and hired Bastian to reboot its Rugger label.


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