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H&M apparel recycling apparel strategy

H&M-recycling-DNMAG

H&M apparel recycling operation

As the world grapples with the growing amount of apparel waste, H&M-backed Swedish chemical recycling company Renewcell plans to turn a billion used cotton garments into fresh Circulose fibers by 2025. So far, only 1% of used clothing gets recycled, often shredded and therefore not fit for high-end fashion. Meanwhile, Renewcell removes dyes and synthetic byproducts, creating a pulp that is forced through nozzles to form brand new fibers that can be manipulated to feel like cotton or silk. First items are scheduled to launch in early 2020.

 

 

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