Tuesday, November 12, 2019
Home > Business > Dolce & Gabbana to rebuild it’s brand reputation
BusinessEthics

Dolce & Gabbana to rebuild it’s brand reputation

DNMAG-pizza-special-DG

Looks like Dolce & Gabbana don’t expect chinese people to love pizza anymore.

Following last year’s PR debacle in China, Dolce & Gabbana brings in Carlo Gariglio, who has been working in the region for over 20 years, most recently for Salvatore Ferragamo.

As president and CEO for Asia/Pacific, he is expected to help rebuild the brand’s reputation in the region, (and that’s good) after a commercial showing a Chinese woman trying to eat pizza with chopsticks, forced it to cancel its November 2018 show in Shanghai and had important retailers like Lane Crawford delist it from their assortment.

 

 

Dolce & Gabbana to rebuild it’s brand reputation
Vote : 5 (100%) 7 vote[s]

Share this now :
Translate »