Green stripes for ADIDAS
Adidas to be even more environmentally friendly, the brand is launching a clothing buy-back offer in the UK in cooperation with the start-up Stuffstr.
The program will give customers a voucher for sending back clothing purchased in the last five years that will then either be repaired and resold or broken down and recycled. Adidas, which has also re-embraced traditional advertising, has already launched similar programs in Brazil and Canada and is expected to expand the initiative to other countries soon.
ABOUT SUSTAINABILITY AND ADIDAS :
Being a sustainable business is about striking the balance between shareholder expectations and the needs and concerns of our employees, the workers in our supply chain and the environment. We truly believe that acting as a responsible business – one which is fully committed to respecting human rights – will contribute to lasting economic success.
Adidas Sustainability Roadmap identifies six strategic priorities to address the issues and challenges of the spaces where sport is made (all places where products are created, designed, manufactured and shipped), sold (own retail, wholesale and e-commerce) and played (from the indoor court to the outdoor pitch all over the world). Following the entire lifecycle of sport, our most holistic approach to date supports us in creating responsibly across our entire supply chain, with tangible and measurable goals, and ensures that sport remains a source of happiness for all people.