Wednesday, October 23, 2019
circular fashionEthicssustainableTrends

Burberry to follow Stella McCartney in circular fashion trend

DNMAG-burberry-circular fashion

Circular Fashion trend is growing with Stella McCartney and Burberry.

The English Luxury clothing company has followed Stella McCartney in partnering with online re-sale specialist TheRealReal to promote the trend towards circular fashion.

According to the British luxury label, it is not going to provide unsold stock to TheRealReal, nor does it plan to give consignors exclusive deals. Instead, it will tap into the life-time value of its brand by offering consigners exclusive personal shopping experiences at its 18 US stores, complete with Champagne and high tea.

 

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Burberry to follow Stella McCartney in circular fashion trend
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