LVMH will give 10 million euros to fight fires in the Amazon forest
The luxury French group has decided to join the initiative taken by President Emmanuel Macron and the G7, contributing up to 10 million euros in the fight against fires in the Amazon.
Following the big focus on restoring the Amazon from the fires currently destroying the rainforest, LVMH chairman and CEO Bernard Arnault has pledged to donate €10 million EUR (approximately $11 million USD) to the Amazon Forest Fund. Actor Leonardo DiCaprio previously also donated $5 million USD to the charity.
A few months after financially supporting the reconstruction of Notre-Dame, the world leader in luxury promised, last Monday in a press release, a donation of 10 million euros – more than half of the amount already promised by G7 members to fight the fires ravaging the Amazon. Yann Arthus-Bertrand, member of the Board of LVMH, said: “The defense of the environment is not only words, speeches or petitions of principle, it is collective and concrete action, when the perils are there, giving the field experts the means to save our planet together. I am proud that LVMH can participate in this emergency effort and I hope that many will follow. “. The group calls the Amazon “a treasure of the world’s natural heritage” and calls for solidarity. For them, “France is […] partly responsible for the destiny of this huge forest”. It remains to be seen whether Brazil will accept this new financial assistance. As a reminder, the Brazilian presidency has rejected the donation of 20 million euros proposed by the G7 in Biarritz.