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Is Sunday Service the new Kanye West’s brand?

Kanye west - DNMAG

Kanye West’s new brand?

It seems that Kanye West is aiming to launch another fashion brand. His holding company has requested that the US Patent and Trademark Office grant him a trademark for the phrase “Sunday Service” so that he can sell clothing, footwear and some accessories under the name, which comes from his recent church-like events where he appears with a gospel choir. At the one at Coachella on Easter Sunday he hawked socks and sweaters emblazoned with messages such as “Jesus Walks” and “Holy Spirit,” which caused some to call him out as a “real Prophet for Profit.”


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