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AI – Artificial intelligence use in fashion industry


AI-enabled systems can also help provide greater intelligence for fashion brands by identifying patterns and predictive analytics that can provide insight into fashion trends, purchase patterns, and inventory-related guidance.

The use of artificial intelligence or AI continues to grow in fashion and can now be seen in every link of the supply chain from designing, manufacturing and logistics to marketing and sales. For example, it is now being used to detect counterfeit items and flaws in rolls of woven fabric. One startup T-shirt company in New York even uses it to design its tees’ graphics. It also employed a so-called neural net to generate the company name, logo and marketing copy.


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