The Maison KARL LAGERFELD announces the launch of “A Tribute to Karl: The White Shirt Project”.
to celebrate the late creative director’s legacy through one of his most beloved styles: the white shirt.
Artists, actors, models, designers and friends of Karl have been invited to create their own version of his iconic white shirt. Carine Roitfeld, creative visionary and a longtime friend of Karl’s, will curate the global project.
Seven of the final designs will be replicated 77 times each and sold for charity at a price of €777 per piece. The number seven was chosen as it was Karl’s lucky number. All proceeds of the shirt sales will be donated to the French charity “Sauver la Vie,” which funds medical research at the Paris Descartes University and which Karl supported for many years.
All of the final shirts will be displayed at an exhibition at the Maison KARL LAGERFELD during Paris Fashion Week in September 2019.
To honor the creative director’s legacy, the Maison will introduce “A Tribute to Karl : The White Shirt Project.”
Creatives will design their own interpretation of his iconic white shirt, including Cara Delevingne, Diane Kruger, Kate Moss, Amber Valletta, Lewis Hamilton, Tommy Hilfiger, Alessandro Michele, Takashi Murakami, and more.
Curated by Carine Roitfeld, the project will launch during Paris Fashion Week in September and support the “Sauver la Vie” charity initiative for medical research at the Paris Descartes University.
“After Karl’s passing, so many people wanted to share their admiration for Karl and express their emotions,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “The participants in this tribute are all people who Karl knew, who he felt connected to, or
who inspired him. Sending a personal message through the creation of an individual bespoke version of Karl’s iconic shirt makes it, for each participant, a very unique and intimate way of relating back to Karl. The tribute is even more meaningful as with this
initiative we can support the ‘Sauver la Vie’ charity, which was always very dear to his heart.”
“When I think of Karl’s most iconic designs from his career, I always I think of his white shirts,” said Carine Roitfeld, Style Advisor of KARL LAGERFELD. “This tribute will allow us to honor his legacy while incorporating his unwavering love of fashion and giving back; I can’t imagine a better way for us to celebrate his passion for creativity.” Roitfeld shared a strong relationship with Karl, both professionally and personally. They had collaborated on numerous projects together throughout their careers, and she is entrusted to interpret the inspiring genius and legacy which he has left behind.
ABOUT KARL LAGERFELD
The house of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA. The signature KARL LAGERFELD aesthetic combines Parisian classics with a rock-chic attitude and tailored silhouettes. Its portfolio of accessible, aspirational collections includes ready-to-wear for women, men and kids, plus bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewelry. Driven by consumer engagement, KARL LAGERFELD’s immersive retail experience includes over 100 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand further connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries.
ABOUT CARINE ROITFELD
Celebrated as one of the most influential figures in fashion, and recipient of the 2019 CFDA Founder’s Award, Carine Roitfeld has transcended the boundaries of culture and style over the past three decades to build an ever-expanding global brand.
In 2011, after ten seminal years as the most legendary EIC of Vogue Paris, Carine redirected her energy to personal projects, including the celebrated launches of her biannual style publications CR Fashion Book and CR Mens as well as uniting with her
son and business partner, Vladimir Restoin-Roitfeld in 2016 to launch CR STUDIO, a creative and end-to-end production house; offering brands—ranging from CHANEL to YEEZY— access to her singular vision.
In 2019, Carine launched her own signature line of fragrances, called “7 LOVERS”. The collection is inspired by 7 lovers in 7 of the fashion visionary’s most beloved cities around the world. Also in 2019, Carine and Vladimir orchestrated in Florence, Italy, the debut of CR RUNWAY – an annual global fashion show and moment uniting the industry’s most celebrated designers and models from around the world.