Yana BESFAMILNAYA FW20 MBFW Russia
Mercedes-Benz Fashion Week Russia Fall winter 2020
Yana BESFAMILNAYA /Spring Capsule
Designer Yana Besfamilnaya, who created her own brand back in 2016, tries to present a different journey with each collection, and loves to mix up eclectic styles.
Yana’s heroine lives in a constantly changing world. The place, the time period, along with the style and the atmosphere – all is in constant flux.
Her new rose-tinted collection is devoted to dreams and looks accordingly – lollypop-colored trench coats, dresses in a juicy cherry tone, macaroon jackets, marshmallow-hued corsets – all represent the brand’s key concept – a transformation.
Much like in the brand’s other collection, pieces from the Spring capsule resemble a construction kit, which makes it possible to mix and match the garments to bring the boldest fashion fantasies to life.
The campaign video itself was similarly playful and cute, with the heroine playing around her home, painting, facetiming friends, drinking, reading books, cooking and even flashing in the window.
#YanaBesfamilnaya #MBFWRussia2020 #fall2020
About Mercedes-Benz Fashion Week Russia – MBFW Russia
Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. (read more)
About DN MAG Fashion Professionals
DN-MAG.COM creates and publishes professional digital content covering innovations, trends and events related to the global fashion ecosystem. We combine talents, creativity and technologies within the same universe. (read more)
